Gerald M. Panter

Photography

During the 50's and 60's,  modest, two and three-story apartment buildings (many in the "ding bat" style) were built in large numbers to accommodate the massive migration to Los Angeles. It was the convention to give a name to the building which, along with its street number, was placed in a conspicuous place on the building's facade. As time went on, the names got more fanciful and both names and numbers vied for attention through the use of eye-catching fonts and colors.

 

I've scoured the entirety of Hollywood, documenting this historical signage. From my extensive collection of these images, here's a selection of those apartment buildings of early Hollywood; "they had faces" which proudly proclaimed their unique name and number.

 

© 2005-2014 G.M. Panter.  All rights reserved.